Los Angeles, CA – For the latest episode of The Breakdown, host Page Kennedy takes a look at Snoop Dogg’s lucrative career in the advertising world.

Over the past couple of months, the D-O-Double-G has appeared in commercials for Dunkin’ Donuts, General Insurance and Tostitos (alongside his Snoop & Martha’s Potluck Dinner Party co-host Martha Stewart).

Kennedy asks, “How has Snoop been able to sell everything without selling out?”

For nearly 12 minutes, Kennedy revisits Snoop’s journey from teenage rapper to household name.

Watch the episode up top.